The grand launch of Marcopol’s Mobile Showroom

On July 25th, Marcopol, a leading Polish manufacturer of fastening elements, proudly introduced a groundbreaking project – our mobile showroom. This specially designed vehicle will travel across Poland, bringing our comprehensive product display directly to our customers, offering an experience akin to visiting a traditional showroom.

Our mobile showroom showcases a full range of our products, including self-drilling screws, carpentry screws, wood screws, and metal screws, allowing customers to see and interact with our offerings in person. This initiative is a strategic response to the rapidly changing market conditions and evolving customer expectations. In an era where online shopping is gaining popularity, we recognized the need to provide more flexible and personalized solutions. Simultaneously, we acknowledge the enduring value of direct product interaction, especially for specialized fastening elements. Hence, we have created an innovative solution that combines both aspects.

The mobile showroom not only enables us to expand into new geographic areas without the need for stationary sales points but also optimizes operational costs. Moreover, in the face of economic uncertainty, this flexible marketing and sales tool provides greater adaptability and resilience against potential market restrictions. Thus, Marcopol reaffirms its position as an industry leader that actively responds to market changes and anticipates customer expectations.

Katarzyna Milecka, Marketing Department Manager at Marcopol, commented: “Our mobile showroom is a response to the changing needs of our customers. We want to be closer to them and enable them to conveniently familiarize themselves with our products without the need to visit stationary sales points. The mobile showroom will allow us to reach our customers from different parts of Poland with Marcopol’s full range, while providing professional advice from our specialists.”